Video Production 3D Animation Social Media Design Websites Branding Photography
 
 
Video Icon

VIDEO

 
 
DJI_0002B.jpg
 

Nothing tells your story like a video.

When you want to stand out in today’s world of perpetual change, a great video has true staying power.  And when you are ready to inspire, engage, and inform your target audience, Effective Edge knows how to hit play and let the video magic begin.


As a stand-alone tool or as part of your integrated marketing strategy, a persuasive video can also elevate your brand and captivate customers in an entirely different way than more traditional forms of advertising.  Because watching a video resonates with us on an emotional level, you can forge a stronger connection with your customers, reach a wider audience, and build consumer trust.

 
Grey-Backer-B.jpg
 

INTERVIEW & PRESENTATION VIDEOS

PRODUCT VIDEOS

ANIMATED VIDEOS

FACILITY TOUR VIDEOS

yellow-backer-b.jpg
 
 

Take flight and experience a new perspective while enhancing your video production value with our experienced drone flight services. Watch our project showcase to see how you can elevate your video potential.

 
 
 
 
Why Video

THE POWER OF VISUAL STORYTELLING

Why make a video?  When we take stock of the videos we’ve made for clients over the years – and the results that follow – there are some pretty big reasons that come to mind.

Not only does a video have the ability to reach untapped segments of your customer base – who can access it through various digital outlets – but as part of a larger marketing campaign, a video broadens and bolsters the scope of your company’s branding strategy.

By creating engaging video content, your company can achieve the following benefits:

Explain Complicated Concepts

When you’re introducing a new product to the marketplace or want to increase the brand of an existing product, a video is the perfect tool for potential customers to see the product in action and explain concepts that range from simple to complex.

Position your Brand with your Audience

A successful video aligns your brand with your audience, making a connection that leads to action.  To display a new product, provide a company overview, or educate your customers, our team of in-house video specialists will create video content that reflects the personality and lifestyle of your ideal customer while increasing your brand’s authenticity.

Make the Point More Efficiently

When you combine compelling visual content with a well-written script, you share greater amounts of significant information in a shorter timeframe.  And when your video is in tandem with a comprehensive marketing strategy, it becomes a critical tool for growing your business.

 
 
Grey-Backer-B.jpg
 
 

WHAT WE CAN DO FOR YOU

We love taking great ideas and turning them into great videos.

From a promotional product video to a sales team training video, Effective Edge has the experience and knowledge to create videos that make an impact, drive traffic to your website and increase brand awareness.

Here are some samples of the custom videos we produce:

 

PRODUCT VIDEOS

A product video can take many different forms – an overview, a feature snippet, a commercial, customer profile, or brand story.  A well-executed product video shines the spotlight on a new or existing product, giving it a personality, a voice, and a brand, while leaving a lasting impression.

TRAINING VIDEOS

A training video – whether an internal video for your sales team or an external video for your customer – can convey critical information, while shaping the tone of the message you want to communicate.

TESTIMONIAL VIDEOS

Capturing insightful, inspiring, and convincing comments on film lends an authenticity and candor to a video that may otherwise be difficult to portray.  A testimonial video not only shares your customer’s first-hand experience and story, but it also creates an emotional connection that resonates with your audience and fosters trust.

CORPORATE VIDEOS

Every company has a story to share.  When you are ready to introduce your company to the marketplace, expand into new territory or recruit new talent, we will work with you to develop content and create a corporate video guaranteed to become your new favourite business tool.

2D & 3D ANIMATION

Designed to add impact and draw interest, custom animation is a simple yet powerful promotional tool.  Designed to hold an audience’s attention animation is an engaging, creative tool to enhance the delivery of ideas and information in video. With 2D and 3D animation there is no limit on what you can create in order to attract customers and convey your message.

SOCIAL MEDIA VIDEOS

Create a buzz on your social media news feed with a short, promotional video. Growing in popularity, video ads for Facebook, Instagram, LinkedIn and YouTube have a big reach and make for an entertaining way to introduce a new product, service or make an announcement.

 
yellow-backer-b.jpg

Case Study

SunovaWorx
Broadcaster 2 - Product Video

 

SunovaWorx is a producer of innovative communication solutions for agricultural technology, providing practical solutions to every day issues. Their Broadcaster 2 system provides consistent and reliable control and monitoring of liquid pumps.

SunovaWorx was looking for a product video that would serve to explain their Broadcaster 2 system. The largely intangible nature of a communication system presents a distinct challenge when creating a visual marketing piece. This challenge led to the decision to produce an animated video because animation is a unique tool that gives you the ability to represent ideas that reach beyond the operation of a physical product. The minimal style of the video was used to provide a clean backdrop to provide the right information in a way the viewer can understand while also serving to transition fluidly between scenes to maintain an energizing and engaging pace.

 
Grey-Backer-B.jpg
 

Want to learn more about our video services?  Contact us.