OUR TEAM
Jeff Brubacher
Owner & President
As the leader at Effective Edge, Jeff has his hand in most facets of the creative process. As the visionary on our team, Jeff’s strategic marketing mind is complimented by his ability to conceptualize creative solutions for any problem.
Dave Weber
Director of Client Services
With over 20 years of experience and a 13 year veteran at Effective Edge, Dave focuses on building firm relationships with his group of clients. As the leader of our client services team, Dave finds a way to shape creative solutions, while still maintaining project scope and timelines.
Daniel Moes
Account Manager
Daniel brings over 23 years of experience in client services. He loves to solve problems and bring value to each and every person he works with. Along with his career in marketing and client services, Daniel brings a passion for firefighting and serves as a volunteer firefighter in his community.
Leanne Yantzi
Account Manager
With a constant finger on the pulse of what’s new and trending in marketing, Leanne is a dynamic member of the Effective Edge team. With a background in the agricultural industy, Leanne's strong creativity coupled with her customer service and communication skills make her a great asset to our client services team.
Cole Brubacher
Account Coordinator
Cole is a dynamic and ambitious individual who graduated from the business program at Conestoga College. With a passion for marketing and a drive to excel, Cole has come onboard to contribute valuable insights and assist in the development and execution of strategic marketing initiatives.
Erin Pimm
Digital Media Specialist
As our digital media specialist, Erin leads the charge with managing our clients’ social media campaigns and digital advertising strategies. In a digital world, Erin finds innovative approaches to connect our clients with the right audience.
Shawn Turner
Art Director
Through his 20 plus year career, Shawn has proven himself to be a skilled, technical and extremely creative graphic artist. As a solid, long-term member of our creative team, Shawn specializes in 3D animation, video production, illustration and videography.
Jenna Bauman
Graphic Designer
With over 10 years on our creative team, Jenna is a very well-rounded graphic artist. Jenna has a solid skill for graphic design and video editing, with a keen eye for detail. Jenna specializes in digital photo editing and print media design.
Akinyemi Solabi
Senior Creative Designer
With a passion for innovation and a knack for turning ideas into captivating designs, Yemi brings over 8 years of industry experience to our creative team. From crafting compelling websites, conceptualizing innovative design and producing engaging videos, Yemi has mastered the art of transforming concepts into visually stunning designs that leave a lasting impression.
Sean Carson
Account Manager
With more than 24 years of experience in the advertising and marketing world, Sean has mastered the art of captivating audiences across a vast array of mediums. His work thrives on creating magnetic brand identities, often drawing inspiration from his deep connection to the great outdoors, where nature fuels his creative spirit and vision.
Sherrie Martin
Graphic Designer
Sherrie been on the Effective Edge team since 2019. As an experienced graphic designer, video editor and web site designer, Sherrie has proven herself as an extremely creative member of the Effective Edge creative team.
Kyle Gingrigh
Video/Photography
Kyle has a passion for creating videos that convey the energy of the moment. His expertise in drone videos and techniques allow him to create unique visuals. Whether you need a behind-the-scenes video, sizzle reel, product promotion, or customer testimonial, Kyle is ready to craft something that will draw attention.
Allison McConnell
Administrative Assistant
With over 20 years of experience in operations, project management and data management, Allison is a versatile and approachable team member. Allison particularly enjoys streamlining processes, working with data, and establishing strong working relationships with clients and team members.
OUR STORY
Along the base of a snowboard is a continuous sharp metal edge. The length of edge in contact with the snow allows the rider to control the snowboard’s direction without slipping. Even on the steepest slope the edge cuts in and holds. This is the effective edge.
It is from this simple but critical concept that we realized the purpose our business would serve - to give clients control and direction of their marketing through strategy and implementation. This is Effective Edge Communications. In 2000, Effective Edge Communications began offering marketing services to local manufacturing companies in the Elmira, Ontario area. As the digital age burgeoned, demand for graphic design and websites was increasing without anyone servicing this market. Seizing the opportunity to add real marketing strategy and branding to our clients’ products, word soon spread across the manufacturing and agricultural community that we could help. Our business began to grow.
Bursting from our tiny one-room office, we relocated to a bigger space and began hiring staff to fill the specialized roles for graphic design and website development. Before long, we added video production and photography to our growing list of professional services, continuing to develop a team of employees who enjoy the challenges of continual learning. In 2015, we moved to our current office in St. Jacobs, Ontario where we now employ a talented staff of nine. The marketplace and industries in which we work are different now than when we started, but some things have remained the same. We continue to provide our clients across Waterloo region with unparalleled strategic planning, innovative and creative solutions, and exceptional project implementation. This is our effective edge.
