Effective Edge launches new brand identity and ad campaign for Leroy's Auto Care

Caring for your car takes time out of your busy schedule and it can be stressful if repairs are unexpected and costly.  For customers in the Elmira area, Leroy’s Auto Care has a number of services in place to help make car care easier and more convenient.

In the spring of 2017, Leroy’s approached Effective Edge to help them develop a new brand identity, communicate their key services and create a print and social media campaign to build on their company’s success.

The company's new website is both contemporary in style and mobile-friendly.  According to Leroy Martin, Owner of Leroy's Auto Care, “Our new website truly represents everything Leroy’s Auto Care stands for – it is professional, friendly, and informative, while promoting a high level of customer service.  Between the professional photography, contemporary design, copywriting and new colour scheme, the website clearly conveys all of our services and presents an approachable and trusting environment for every type of customer.”

A simple logo and colour palette set the tone for a contemporary rebrand that has become the new face of Leroy’s Auto Care.  From the exterior building signs to the new website, brochure, print ads and business cards, the striking design and compelling message reinforce Leroy’s position as a leader in the local automotive service industry.

Laminated oil change key tags and new business cards carry the new Leroy's look.

The new brochure features professional photography, design and copywriting.

The catchy slogan – maintaining your car and your schedule – supports Leroy’s commitment to exceptional customer service.  With the philosophy that car care should be easy and stress-free, all of their services are designed to minimize disruptions to your daily routine.  A print and social media ad campaign that features nine of their services creatively conveys a high level of professional customer care.

The print campaign features nine ads that promote the variety of automotive services Leroy's offers its customers.  Working with the double exposure concept and keeping content streamlined supports the new brand's modern look.

Leroy’s brand refresh also extended to their recently opened second location, which provides customers with the same exceptional vehicle service as their main location, but with the addition of an extensive selection of tires and tire services. 

The recently opened second location features new exterior signs a complete exterior and interior overhaul, all in line with the total brand refresh.

 “Effective Edge took our existing brand and transformed it into a professional and contemporary look for Leroy’s Auto Care.  From the updated logo and new building signs to introducing a new print advertising and social media campaign, website and brochure, I am really impressed with the results.  Through our company’s marketing partnership with Effective Edge, I’m looking forward to building on our successes and continuing to grow our company.”

-  Leroy Martin, Owner, Leroy’s Auto Care

The social media ad campaign has been a great success, drawing positive comments and bringing new customers to the Leroy's Auto Care website.

Visit the Leroy’s Auto Care website at www.leroysautocare.net.